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Privacy Policy

Last updated 26 September 2026 · Effective 26 September 2026

The short version

  • You can play our games without an account. If you don't sign in, everything we hold about you is tied to a random ID, not to your name.
  • We collect what the games need to run, to stop crashing, to sell you things you asked to buy, and to show ads.
  • Our games show ads, and ad partners use your device's advertising ID. Under US state privacy law that counts as "selling" and "sharing" your information. You can turn it off — see section 5.
  • We don't run our games for children. You need to be 13 or older, and we never sell or share data about anyone under 16.
  • You can ask us for your data, or to delete it, from inside the game or by emailing us. It's free.

This summary is here to be readable. The sections below are what actually governs.

Contents

  1. Who we are
  2. What this policy covers
  3. What we collect
  4. Why we use it
  5. Advertising and your choices
  6. Who we share it with
  7. "Selling" and "sharing" under US law
  8. Age, teens and children
  9. How long we keep it
  10. Security
  11. Where your data goes
  12. Your choices and rights
  13. If you are in the EEA, UK or Switzerland
  14. If you are in the United States
  15. If you are in Türkiye
  16. Changes to this policy
  17. Contact us

1. Who we are

[[Parla Games, Inc.]], a Delaware corporation with its registered office at [[registered agent address, Wilmington, DE]] and operations at [[operating address]] ("Parla Games", "we", "us"), is the controller of the personal data described here. That means we decide what is collected and why.

You can reach us about anything in this policy at [[privacy@parlagames.com]].

[[If you offer the games in the EEA or UK, you will likely need an Article 27 representative. Name them here, or delete this paragraph.]]

2. What this policy covers

This policy applies to our mobile games on the Apple App Store and Google Play, this website, and our support email — together, the "Services". We do not publish games on PC or console.

It does not cover Apple, Google, or the advertisers whose ads you see. They handle your information under their own policies, and for some of what they do they are their own controller rather than our processor. Purchases in particular are handled entirely by Apple and Google — see section 3.

3. What we collect

3.1 If you just play, and never sign in

You can play without giving us your name, your email, or anything that identifies you directly. In that case everything below is linked to a randomly generated player ID and your device's advertising identifier, not to you by name.

3.2 Information you give us

WhatWhen
Email address and sign-in identifier Only if you choose to create an account with Sign in with Apple, Google Sign-In, or email. If you use Apple's "Hide My Email", we only ever see the relay address.
Display name If a game lets you set one. It is shown only to you — we have no chat, friends lists or public leaderboards.
What you write to support When you email us, including whatever you choose to put in that email.
Survey and playtest answers If you take part. Always optional.

3.3 Information collected automatically

CategoryExamples
Device and technical data Device model, operating system and version, language, country, screen size, memory, carrier, time zone, and IP address.
Identifiers Our randomly generated player ID; Apple's Identifier for Advertisers (IDFA) and Identifier for Vendors (IDFV) on iOS; the Google Advertising ID (GAID) and App Set ID on Android; Apple's and Google's install receipt tokens.
Gameplay data Levels started, completed, failed and replayed; time spent; hints and boosters used; settings; progress and save state; which features you use.
Advertising data Which ads were shown to you, whether you watched or skipped them, whether you tapped, and whether an install followed.
Purchase data That a purchase happened, what it was, when, the amount, and the store's transaction receipt. We never receive your card, bank or PayPal details — Apple and Google process every payment.
Diagnostics Crash reports, stack traces, error logs, frame rates and load times.
Approximate location Country and region, worked out from your IP address. We do not collect GPS or precise location, and our games do not ask for that permission.
Inferences Rough guesses drawn from the above — for example that a player is likely to enjoy a particular kind of level, or is unlikely to spend.

3.4 Information from other people

  • Apple and Google — confirmation that a purchase or subscription is valid, refund and chargeback notices, and aggregate store analytics.
  • Attribution partners — which ad campaign led you to install, so we know what our marketing is doing.
  • Advertising partners — aggregate performance data, and signals used to fight ad fraud.

3.5 What we deliberately do not collect

We do not collect precise location, contacts, photos, microphone or camera input, health data, biometric data, government identifiers, racial or ethnic origin, religious beliefs, sexual orientation, or anything else that counts as a special category under the GDPR or sensitive personal information under US state law. Our games have no chat and no user-generated content, so there is nothing of that kind for us to hold.

4. Why we use it

The "legal basis" column matters if you are in the EEA, UK or Switzerland. Elsewhere you can read it as simply the reason.

PurposeData usedLegal basis
Run the game and save your progress Player ID, gameplay data, device data, account data Performance of a contract
Sync your save across devices Account data, gameplay data Performance of a contract
Deliver and validate purchases and subscriptions Purchase data, account data, device data Performance of a contract; legal obligation (tax records)
Fix crashes and keep the game working Diagnostics, device data Legitimate interests — a game that works
Understand which levels are too hard, too easy or unfinished Gameplay data, approximate location, device data Legitimate interests — making better games. Consent where local law requires it
Show non-personalised (contextual) ads Device data, approximate location, gameplay data Legitimate interests — funding a free game
Show personalised ads and measure them IDFA / GAID, ad interaction data, inferences, approximate location Consent — via Apple's App Tracking Transparency prompt and our consent banner
Market our own games to people who don't have them IDFA / GAID, aggregate audience data Consent where required; otherwise legitimate interests
Prevent cheating, fraud and abuse Device data, identifiers, purchase data, gameplay data Legitimate interests — protecting players and the business
Answer your emails Whatever you send us, plus your player ID if you give it Legitimate interests; performance of a contract
Meet legal, tax and accounting obligations and defend claims Purchase data, account data, correspondence Legal obligation; legitimate interests

5. Advertising and your choices

Our games are free, and ads are how most of that gets paid for. There are two kinds:

  • Contextual ads — chosen from the game you're in and roughly where you are. No tracking across apps.
  • Personalised ads — chosen using your advertising identifier and what our ad partners already know about that identifier from other apps.

We only show you personalised ads if you allow it. On iOS that means tapping "Allow" on Apple's App Tracking Transparency prompt. In the EEA, UK and Switzerland it also means agreeing through the consent banner we show the first time you play. If you say no, the ads keep coming — there just aren't as well targeted, and we earn less from them.

How to change your mind, at any time

  • In the game — Settings → Privacy. You can withdraw consent and reopen the consent banner from there.
  • iOS — Settings → Privacy & Security → Tracking, and turn us off.
  • Android — Settings → Google → Ads, where you can delete or reset your advertising ID and opt out of personalisation.
  • Industry tools — the DAA's AppChoices app, and the NAI and EDAA opt-out pages.

Resetting your advertising ID makes you look like a brand new person to us and to our partners, and disconnects you from the profile built against the old one.

Global Privacy Control. On our website, we detect and honour the GPC signal as an opt-out of selling and sharing. Several US states require this, and we apply it everywhere rather than only where it is mandatory.

6. Who we share it with

We share your information with the following kinds of company, and only with what each one needs. [[Keep this list accurate — replace the examples with the SDKs you actually ship, and remove any you don't.]]

WhoExamplesWhat they get
App stores Apple, Google Purchase and subscription processing, distribution, refunds. They act as their own controller.
Analytics and crash reporting [[e.g. Firebase / Crashlytics / GameAnalytics]] Player ID, gameplay data, device data, diagnostics.
Advertising networks and mediation [[e.g. AppLovin / Google AdMob / Unity Ads / ironSource]] IDFA / GAID, IP address, device data, ad interaction data — but only the identifier if you consented.
Attribution / measurement [[e.g. AppsFlyer / Adjust]] Identifiers, install and campaign data.
Cloud hosting and backend [[e.g. AWS / Google Cloud]] Whatever the game stores server-side, including your save.
Email and support [[e.g. Google Workspace]] Your emails to us.
Professional advisers Lawyers, accountants, auditors Only what a specific matter requires.

We will also disclose information:

  • when a law, a court order, or a valid request from a public authority requires it;
  • to establish, exercise or defend legal claims, or to investigate fraud, cheating or a threat to someone's safety;
  • to a buyer or successor if the company is acquired, merged or reorganised — in which case this policy continues to apply until we tell you otherwise.

7. "Selling" and "sharing" under US law

We do not sell your information for money. But US state privacy laws define "sell" and "share" broadly enough to include what happens when an app shows personalised ads.

So, to be straight with you: when you allow personalised ads, we "sell" and "share" your identifiers, device data, approximate location, ad interaction data and inferences with advertising partners for cross-context behavioural advertising, as California and other states define those words.

You can stop it at any time using any of the methods in section 5, or the "Do Not Sell or Share My Personal Information" control in the game's privacy settings. Doing so costs you nothing and changes nothing else about the game.

We do not sell or share the personal information of anyone we know to be under 16, and we do not knowingly process sensitive personal information at all.

8. Age, teens and children

Our games are for players aged 13 and over. They are rated accordingly, they are not directed to children, and we do not design or market them for children.

  • Under 13. Please don't use our games. We do not knowingly collect personal information from anyone under 13. If we learn we have, we delete it.
  • Under 16 in the EEA, UK and Switzerland. The age at which you can consent for yourself ranges from 13 to 16 depending on the country. Below that age, you need a parent's or guardian's permission, and we will not show you personalised ads.
  • 13 to 17 anywhere. Please read this policy with a parent or guardian, and don't spend money without their permission. They are responsible for purchases made on their device.

Parents and guardians: if you believe your child has given us information, email [[privacy@parlagames.com]] and we will delete it and close any account, without needing you to prove anything beyond enough to identify the account.

You can also turn off purchases entirely at the device level — Screen Time on iOS, or parental controls in the Google Play app.

9. How long we keep it

WhatHow long
Gameplay and save data, no accountUntil [[24]] months after you last played, then deleted or anonymised
Account and cloud saveWhile the account is active, and [[24]] months after you last signed in
Crash and diagnostic logs[[90]] days
Advertising and consent recordsAd data [[13]] months; proof of your consent choice [[3]] years, because we have to be able to show it
Support emails[[24]] months after the conversation ends
Purchase, tax and accounting recordsAs long as US federal and state tax law requires — generally [[7]] years
Anything needed for a live legal claimUntil the matter is finished and the appeal periods have run out

When you ask us to delete your account we delete or de-identify it promptly. We may keep a minimal record that a deletion request was made and honoured, because privacy law requires us to be able to prove it, and we keep purchase records for the tax period above.

10. Security

We use encryption in transit, encryption at rest for stored saves, access controls limited to people who need it, and reputable infrastructure providers. No system is perfectly secure, and we will not pretend otherwise. If a breach affects your personal data we will notify you and the relevant regulators within the time the law requires.

11. Where your data goes

We are a US company, and our service providers operate in the United States, the European Economic Area and elsewhere. If you are outside the United States, your information will be transferred to and processed there.

For transfers out of the EEA, UK or Switzerland we rely on the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, together with the additional measures those clauses require. You can ask us for a copy of the relevant safeguards at [[privacy@parlagames.com]].

12. Your choices and rights

Wherever you live, you can:

  • Get a copy of the personal data we hold about you;
  • Correct anything that's wrong;
  • Delete your data and your account;
  • Opt out of personalised advertising, and of selling and sharing;
  • Withdraw consent you gave earlier, without it affecting what was lawful before you withdrew it.

How. In the game, go to Settings → Privacy, where you can delete your account and your data directly. Or email [[privacy@parlagames.com]]. We reply within 30 days, or 45 where a US state law sets that period, and we can extend once where the law allows and the request is complex — we'll tell you if we do.

Exercising any of this is free and we will never give you a worse experience for it. We may need to verify who you are first, which for an anonymous player usually means the player ID shown in the game's settings screen. If we can't identify you from what you give us, we'll say so rather than guess.

13. If you are in the EEA, UK or Switzerland

In addition to section 12, you have the right to:

  • Object to processing we base on legitimate interests, and to restrict processing while a dispute is sorted out;
  • Portability — receive data you gave us in a structured, machine-readable format;
  • Complain to your national supervisory authority. In the UK that is the ICO; in Ireland the DPC; a full EEA list is on the European Data Protection Board's site. You can complain without contacting us first, though we'd rather you gave us the chance to fix it.

We do not make decisions about you that produce legal or similarly significant effects using automated processing alone.

[[If you are required to appoint an EU/UK Article 27 representative, name them here.]]

14. If you are in the United States

This section applies if you live in a state with a comprehensive privacy law — as of this update: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia.

14.1 Categories, in the language the statutes use

Statutory categoryWhat we collectSold or shared?
IdentifiersPlayer ID, IDFA / GAID, IP address, email if you sign inYes, for personalised ads, if you allowed them
Commercial informationWhat you bought and whenNo
Internet or network activityGameplay data, ad interaction data, app usageYes, for personalised ads, if you allowed them
Geolocation dataCountry and region from IP. Never preciseYes, for personalised ads, if you allowed them
InferencesGuesses about what you like in a gameYes, for personalised ads, if you allowed them
Sensitive personal informationNoneN/A

We collect all of it from you and your device, and from the app stores, analytics, attribution and advertising partners named in section 6. We use it for the business purposes in section 4, and keep it for the periods in section 9. We do not use or disclose sensitive personal information for any purpose that would give you the right to limit it, because we do not collect it.

14.2 Your rights

  • Know and access — what we collect, why, who gets it, and a copy;
  • Delete, subject to the narrow exceptions the statutes allow;
  • Correct inaccurate information;
  • Opt out of sale, sharing, and targeted advertising;
  • Portability;
  • No retaliation for exercising any of this;
  • Appeal if we refuse. Email us with "Appeal" in the subject line and we will respond within 45 days with reasons. If we still say no, your state Attorney General takes complaints — we'll include the link in our reply.

Use Settings → Privacy in the game, or email [[privacy@parlagames.com]]. An authorised agent may act for you with written permission, and we may contact you directly to confirm.

14.3 California specifics

  • Shine the Light. California residents may ask once a year about personal information we disclosed to third parties for their own direct marketing. We don't do that, so the answer will be "none".
  • Minors. We do not sell or share the personal information of consumers under 16.
  • Notice at collection. Sections 3, 4, 6, 7 and 9 together are that notice.

14.4 Nevada

Nevada residents may tell us not to sell certain covered information for money. We don't do that, but you can send the request to [[privacy@parlagames.com]] anyway and we will record it.

15. If you are in Türkiye

Under Law No. 6698 on the Protection of Personal Data (KVKK) you may learn whether we process your data, ask what we do with it and whether it's used consistently, learn who we transfer it to at home and abroad, have inaccurate data corrected, have it erased or destroyed, have those corrections passed on to recipients, object to a result produced purely by automated analysis, and claim compensation for damage caused by unlawful processing.

Send requests to [[privacy@parlagames.com]]. We respond within 30 days. You may also apply to the Personal Data Protection Authority (KVKK Kurumu).

16. Changes to this policy

We'll update this page when our games, our partners or the law change, and move the date at the top. If a change materially affects your rights, we will tell you inside the game or by email before it takes effect, and where the law requires it we will ask for your consent again rather than assume it.

Previous versions are available on request.

17. Contact us

[[Parla Games, Inc.]]
[[Registered agent address, Wilmington, Delaware]]
[[Operating address]]
Privacy: [[privacy@parlagames.com]]
Support: [[support@parlagames.com]]

Note for the site owner — delete this box before launch. This is a strong starting draft, not legal advice. Before you publish: replace every [[ ]] placeholder; make section 6 match the SDKs you actually ship; make sure the game really does have a Settings → Privacy screen with account deletion and an ad opt-out, because this policy promises one and Apple requires it once you offer accounts; and align all of it with your App Store privacy label and Google Play Data safety form. Then have a lawyer read it.

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A mobile puzzle game studio making small, carefully made games for phones.

[[Istanbul, Türkiye]]

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